An Ecommerce store starts with the vision of landing a huge number of sales. But what if your vision fails and you are left with a very low conversion rate? It’s time that you rethink your ecommerce strategies and apply them in a better way into your business. Let’s see how your Magento extensions can work well-enough with the ecommerce trends.

Integrating Personalization
Your key focus should involve making lives better for the customers. This can be done by reaching out to their needs. Let them know that you remember them by showing relevant results upon their previous visit. You can even track for their desires by monitoring their browsing pattern. Technology is moving very fast and it won’t be wrong to accept that AI is one of the helping hands in creating better personalization experience.
Bundle products are one of the fanciest ways to attract customers attention. What could be better than choosing your own list of products from a package? For example, if a person is buying a mobile phone, he or she can be recommended to purchase a headphone.
Designing Voice Automation
Voice search is the future of any ecommerce store. It tends to save customer’s time in typing the product name. By 2020, people would be all over voice search and there would be hardly anyone using the keyboard to input their needs. This will be a game changing addition to the world of ecommerce.
Customer Friendly
Keeping the customer at ease is very important for the conversion of sales. Catering to their needs on time and creating a better website for uninterrupted purchase experience is all that a person would need. The store can work with some virtual assistant to help and guide the customer in buying a particular product. The format of your store and ease of searching product forms part of customer experience.
Mobile app usage
Smartphones have become the king of technological platform. Whether it’s for watching a movie, booking tickets or shopping experience, all can be done at the ease of hands. Websites are facing a downfall in the number of traffic with the advent of mobile apps. This is a clear indication that now every website needs a mobile app to engage its target audience.
Mobile apps should be made with good care, keeping mind the user interface. Apps are made to serve different platforms at the same time. Thus, make sure your app has the compatibility with Android, iOS, Windows and all other operating systems. And like a website, your mobile app would also need regular upgrades, and you can use mobile app templates for developing apps.
The Shift to AR and VR
Want to make your users experience the aura of a real store while browsing through the online website? Augmented reality and Virtual reality are the answers to your questions. The technology can be used to let the customer experience the product like they are represented in reality. Like, Lenskart which has done a commendable innovation by AR to its store. The technology clicks your picture and positions it in your desired frames for you to have a realistic view.
Such innovations are AR goals, the technology amuses customers and tends to improve trust towards your store. If people could start experiencing the products online as they do in reality, the market for online sales will rise to tremendous heights in no time. It’s time you start taking your initiative to shift to AR and VR.
Online-Offline Experience
According to the stats it is observed that 82% of users on mobile search for the product but the conversion rate is very much low compared to the expectation, only 18%. Thus, to research online and purchasing offline brings a whole new system of landing sales. Giving way to user’s satisfaction and using all the online technologies in an offline purchase, the shopping experience just got better.
Website Visual
The layout of the website creates the first impression on the user’s mind. Use of perfect color combination and navigation bar is important to attract the customers to your products and services. The website should be filtered with high-quality images and the visuals should be clear. Properly display your product and make sure the customer can get a deeper look into the item they are looking for. Capture the images from all sides and keep the quality of images at par.
You can also post videos and spread more information about your business and product. Videos and images attract minds as no other content can. Try to make use of maximum technology in creating images, animation, and video.
Conclusion
The list of these ecommerce trends is not conclusive, as you progress more and trends will keep changing to provide a better shopping experience. But these are the trends for today which can have a positive impact on your store. Make the best use of these strategies and in no time your business will experience hype in a number of sales.